About Price Pilot
Price Pilot is a comparison and discovery platform designed to help buyers find the right products — not just the cheapest ones.
We focus on clarity, trust, and relevance, bringing together structured product data, transparent pricing, and meaningful merchant context in one place.
Why Price Pilot Exists
The modern web is great at showing more results —
it’s much worse at showing better ones.
Most comparison experiences today suffer from:
- Overwhelming, low-quality results
- Poor product specification clarity
- Ranking driven by bids, not usefulness
Price Pilot was built to change that.
How It Works
For Buyers
- Compare products using structured attributes, not vague titles
- Understand pricing differences clearly
- Discover reputable merchants, not just marketplaces
For Merchants
- Publish accurate, enriched product data
- Reach high-intent buyers
- Compete on quality and transparency, not just bids
Our Principles
Transparency
Clear pricing, clear specifications, and clear merchant information — always.
Relevance
Results are ranked on usefulness, not who shouts loudest or bids highest.
Independence
No pay-to-win listings. Trust matters more than clicks.
Feature Comparison
| Feature | Price Pilot | Traditional Comparison |
|---|---|---|
| Structured product data | ✅ Yes | ❌ Often inconsistent |
| Merchant transparency | ✅ Yes | ❌ Limited |
| Pay-to-rank listings | ❌ No | ✅ Common |
| Buyer-intent focus | ✅ High | ⚠️ Mixed |
Built for the UK Market
Price Pilot is designed with UK buyers and merchants in mind:
- UK-specific pricing and availability
- Compliance-aware content handling
- Local merchant discovery
What’s Next
We’re continuing to invest in:
- Deeper product taxonomy
- Smarter ranking and filtering
- Improved merchant tooling
If you’re interested in working with us,
contact us here.
Price Pilot exists to make comparison shopping useful again.