About Price Pilot
Price Pilot is a data-driven product discovery platform designed to help buyers find the right products — not just the cheapest ones.
We bring together structured, normalised product data, transparent pricing, and meaningful merchant context to make comparison genuinely useful — not overwhelming.
Why Price Pilot Exists
The modern web is great at showing more results —
it’s much worse at showing better ones.
Most comparison experiences today suffer from:
- Overwhelming, low-quality results
- Inconsistent or unclear product specifications
- Ranking driven primarily by bids, not usefulness
Price Pilot was built to fix this — by creating a consistent, comparable, and trustworthy product layer across merchants.
How It Works
For Buyers
- Compare products using standardised, structured attributes
- Understand real differences — not just price points
- Discover relevant, reputable merchants with full context
For Merchants
- Publish clean, enriched, and structured product data
- Reach high-intent buyers actively comparing options
- Compete on relevance, quality, and transparency — not just bids
What Makes Price Pilot Different
-
Normalised product data
We standardise and structure product information across merchants to enable true like-for-like comparison. -
Attribute-level comparison
Products are compared based on meaningful specifications — not just titles or keywords. -
Relevance-led ranking
Results are ordered based on usefulness, data quality, and buyer intent — not purely commercial signals. -
Transparent merchant context
Buyers can clearly understand who they are purchasing from, not just what they are buying.
Our Principles
Transparency
Clear pricing, clear specifications, and clear merchant information — always.
Relevance
Results are ranked on usefulness and intent, not who shouts loudest.
Independence
Commercial relationships never override the integrity of the experience.
Feature Comparison
| Feature | Price Pilot | Traditional Comparison |
|---|---|---|
| Structured product data | ✅ Yes | ❌ Often inconsistent |
| Attribute-level comparison | ✅ Yes | ❌ Rare |
| Merchant transparency | ✅ Yes | ❌ Limited |
| Ranking driven by relevance | ✅ Yes | ⚠️ Often bid-led |
| Buyer-intent focus | ✅ High | ⚠️ Mixed |
Built for the UK Market
Price Pilot is designed with UK buyers and merchants in mind:
- Accurate UK pricing, delivery, and availability
- Merchant ecosystem spanning retailers, brands, and partners
- Content and data handling aligned with UK standards
What’s Next
We’re building towards a smarter, more useful commerce experience:
- Deeper product taxonomy and classification
- More advanced ranking and filtering logic
- Enhanced merchant tooling and data quality controls
Our goal is simple:
to move from comparison to better decision-making.
If you’re interested in working with us,
contact us here.
Price Pilot exists to make product discovery genuinely useful again.