Privacy Policy

This Privacy Policy explains how BadgerCorp Limited, trading as Price Pilot (“we”, “us”, or “our”), collects, uses, shares, and protects personal data when you use our comparison shopping service, website, mobile applications, and related services (together, the “Service”).

We are a company registered in England and Wales with registered number 06742013 and registered office at 4 Phoenix Drive, Letchworth Garden City, SG6 1FY. We act as a data controller for the purposes of the UK General Data Protection Regulation (UK GDPR).

1. Personal Data We Collect

We may collect the following categories of personal data.

1.1 Data You Provide Directly

Name
Email address
Account login details
Business name and contact details (for merchants)
Product submissions and communications sent through the Service
Support requests and correspondence

1.2 Data We Collect Automatically

When you use the Service, we may automatically collect:

Device information: device type, IP address, operating system, and browser
Usage data: pages viewed, links clicked, search queries, and referral URLs

1.3 Cookies and Similar Technologies

We use cookies and similar technologies to collect information about your interactions with the Service. For more details, please see our Cookie Policy.

2. How We Use Your Personal Data

We use personal data for the following purposes:

To provide, operate, and maintain the Service
To create and manage user and merchant accounts
To display product listings and comparisons
To communicate with you, including responding to enquiries and providing service updates
To personalise content, comparisons, and advertising
To monitor usage and performance and improve the Service
To detect and prevent fraud, misuse, or unlawful activity
To comply with legal and regulatory obligations

3. Legal Bases for Processing

Under UK GDPR, we rely on the following legal bases to process personal data:

Contract – where processing is necessary to provide the Service or perform a contract with you
Legitimate interests – to operate, improve, and secure the Service (balanced against your rights)
Consent – for cookies, marketing communications, or where otherwise required by law
Legal obligation – to comply with applicable laws and regulations

4. Marketing Communications

We may send you marketing communications where permitted by law.

You can opt out of marketing emails at any time by using the unsubscribe link in our emails or by contacting us directly.

We do not sell your personal data to third parties.

We may share personal data with:

Merchants, where necessary to facilitate product listings or enquiries
Service providers (such as hosting, analytics, customer support, and email delivery providers)
Advertising and affiliate partners, where you interact with sponsored listings or links
Legal or regulatory authorities, where required by law

All third-party service providers are required to protect personal data and process it in accordance with our instructions.

6. International Data Transfers

Some of our service providers may be located outside the UK.

Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as UK International Data Transfer Agreements (IDTAs) or adequacy regulations.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including:

While you maintain an account with us
As required to comply with legal, accounting, or regulatory obligations
To resolve disputes and enforce our agreements

When personal data is no longer required, it will be securely deleted or anonymised.

8. Your Data Protection Rights

Under UK GDPR, you have the right to:

Access your personal data
Request correction of inaccurate or incomplete data
Request erasure of your personal data
Restrict or object to processing
Request data portability
Withdraw consent at any time (where processing is based on consent)

You can exercise these rights by contacting us using the details below.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://www.ico.org.uk.

9. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or alteration.

However, no system is completely secure, and we cannot guarantee absolute security.

10. Children’s Data

The Service is not intended for children under the age of 18. We do not knowingly collect personal data from children.

If you believe we have collected personal data from a child, please contact us so we can take appropriate action.

11. Third-Party Links

The Service may contain links to third-party websites operated by merchants or other parties.

We are not responsible for the privacy practices or content of those third-party websites.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on the Service and reflected in the “Last updated” date above.

Your continued use of the Service after changes take effect constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions or wish to exercise your data protection rights, please contact us at:

Email: dpo@price-pilot.co.uk
Address: 4 Phoenix Drive, Letchworth Garden City, SG6 1FY