Data Feed Optimisation
Your product data is the foundation of every performance channel.
If it’s incomplete, inconsistent or poorly structured, you’re leaving revenue on the table.
At Price Pilot, our product feed technology has been developed to turn product feeds into high-performing commercial assets — whether you’re managing 20 SKUs or tens of millions.
Why it matters
Across Google, affiliates and marketplaces, your feed determines:
- Visibility and ranking
- Click-through rates and engagement
- Conversion performance
- Cost efficiency and CPA
Most feeds are not built for performance — they’re built for storage or operations. We bridge that gap.
What we optimise
We provide feed improvements tailored to all of the major feed-driven channels. These improvements include:
- Product data standardisation across partners
- Title and attribute optimisation for query matching
- Category and taxonomy alignment
- Custom labels for bidding and segmentation
- Feed structuring for performance and scalability
- Product grouping and attribute enrichment for better placement and visibility
- Channel-specific formatting and compliance
- Deduplication and consistency across feeds
The optimisations are designed to improve performance and connect with all of the major retail channels, including:
- Search - Google & Bing Shopping Shopping
- Marketplaces - Amazon, Ebay, Etsy, Argos, Temu, Wayfair, OnBuy, Fruugo and more!
- Affiliate platforms - Awin, Tradedoubler and CJ
- Social - TikTok Shop, Instagram Shopping, Pinterest and Vinted
- LLMs - ChatGPT, Perplexity
How we work
We adapt to your setup — not the other way around.
1) Audit & Opportunity Analysis
We assess your current feed(s), identify gaps, and quantify the upside.
2) Action Plan
Clear, prioritised recommendations aligned to commercial impact.
3) Implementation
- Work with your tech team
- Or implement directly
- Or fully manage feed enrichment on your behalf
4) Continuous Optimisation (optional)
Ongoing testing, iteration and scaling as your catalogue evolves.
Built for scale
We’ve worked with:
- Small, high-margin catalogues
- Enterprise datasets with millions of products
- Complex multi-channel ecosystems
Our approach combines deep commercial understanding with automation, modelling and hands-on execution.
This isn’t theory — it’s what we’ve been doing for over 60 years combined experience in performance marketing, data and product optimisation.
What you get
- Improved visibility across channels
- Higher quality traffic
- Better conversion rates
- More efficient spend and stronger ROI
In short: more revenue from the same products.
Ready to unlock your feed?
Most businesses underestimate how much performance is locked inside their product data.
We’ll show you exactly where the opportunity is — and how to capture it.
Get in touch today to request a feed audit and start turning your data into growth.