Provide your product feed in a structured format so we can ingest, map and publish your catalogue efficiently across Price Pilot.
| Format |
Supported |
Preferred |
Notes |
| XML |
Yes |
Yes |
Best for structured and nested data |
| CSV |
Yes |
|
Simple and widely supported |
| TSV |
Yes |
|
Good where commas appear in text |
| JSON |
Yes |
|
Supports nested structures |
General Principles
- Product data → SupplierProduct
- Offer data → SupplierOffer
- Separate content from pricing for scalability
Minimum Required Fields
| Field |
Required |
Description |
| sku |
Yes |
Unique product identifier |
| title |
Yes |
Product title |
| product_url |
Yes |
Landing page |
| price |
Yes |
Price incl. tax |
| supplier_category_tree |
Yes |
An identifier that can be used to categorise your product |
Product-Level Fields
| Field |
Required |
Description |
| sku |
Yes |
Unique identifier |
| title |
Yes |
Product title |
| description |
|
Full description |
| product_url |
Yes |
Product page |
| image_url_0 |
Recommended |
Primary image |
| image_url_1–6 |
|
Additional images |
| thumbnail_url |
|
Thumbnail |
| mobile_url |
|
Mobile page |
| model_url |
|
Model/3D asset |
| video_url_0–2 |
|
Video URLs |
| supplier_category_tree |
Recommended |
Category path |
| supplier_category_id |
Recommended |
Category ID |
| product_type |
Recommended |
Product type |
| manufacturer |
|
Manufacturer |
| brand |
Recommended |
Brand |
| sub_brand |
|
Sub-brand |
| series |
|
Series |
| mpn |
Recommended |
Part number |
| gtin |
Recommended |
Global ID |
| gtin_type |
|
GTIN type |
| condition |
|
Product condition |
| adult |
|
Adult flag |
| certifications |
|
Certifications |
| energy_efficiency_class |
|
Energy class |
| age_group |
|
Age group |
| parent |
|
Variant grouping |
| custom_label_0–4 |
|
Custom labels |
| promo_id |
|
Promotion ID |
| promo_text |
|
Promotion text |
| short_title |
|
Short title |
| short_description |
|
Short description |
| usps |
|
Key selling points |
| seller_id |
|
Seller reference |
| delivery_weight |
|
Weight |
| delivery_length |
|
Length |
| delivery_width |
|
Width |
| delivery_height |
|
Height |
| country_of_origin |
|
Origin |
| language |
|
Language |
| keywords |
|
Search keywords |
| review_count |
|
Review count |
| average_rating |
|
Rating |
| cogs |
|
Cost |
| recommended_retail_price |
|
RRP |
| attributes |
Recommended |
JSON attributes |
Offer-Level Fields
| Field |
Required |
Description |
| price_tax |
Yes |
Price incl. tax |
| price_ex_tax |
|
Price excl. tax |
| tax_rate |
|
Tax rate |
| sale_price_tax |
|
Sale price |
| sale_price_ex_tax |
|
Sale excl. tax |
| sale_from |
|
Sale start |
| sale_to |
|
Sale end |
| discount |
|
Discount |
| savings |
|
Savings |
| postage_cost |
Recommended |
Shipping cost |
| postage_from |
|
Shipping min |
| postage_to |
|
Shipping max |
| courier |
|
Courier |
| delivery_from |
|
Delivery min |
| delivery_to |
|
Delivery max |
| dispatch_from |
|
Dispatch |
| stock_qty |
|
Stock quantity |
| stock_label |
|
Stock label |
| stock_lead_time |
|
Lead time |
| availability |
Recommended |
Availability |
| currency |
Recommended |
Currency |
Attributes (JSON)
Provide structured attributes:
{
"colour": "Black",
"material": "Steel",
"voltage": "18V"
}
Category Mapping
We use a taxonomy aligned to Google. Mapping to Google categories improves performance and onboarding speed.
Summary
Mandatory
- SKU
- Title
- URL
- Price
- Category identifier
Recommended
- Image
- Brand
- GTIN/MPN
- Category
- Attributes
