Unlock Incremental Reach with Multiple CSS Partners
Running more than one CSS partner is a simple way to unlock incremental volume in Google Shopping.
By adding additional CSS partners, your products gain more entry points into auctions, increasing the likelihood of appearing for high-intent searches.
In practice, retailers typically see:
- +10–25% uplift in impressions
- Additional clicks from incremental placements
- Greater overall visibility across Shopping results
Crucially, this is pure upside:
- No increase in CPC
- No negative impact on CTR
- No “self-competition” between your own ads
Both Google and independent geo-testing confirm that multiple CSS partners expand coverage without cannibalising performance.
If you're currently using a single CSS, you're almost certainly leaving incremental demand on the table.
Flexible Set Up to Suit You
We support two straightforward ways to get started:
1) Self-Managed
You manage your own Google Ads campaigns as usual, giving you full control with minimal effort.
- We provide the CSS access and setup
- You duplicate or extend existing campaigns
- Full control remains with your team or agency
- Minimal ongoing cost and operational overhead
This is the fastest route to unlocking incremental reach.
2) Price Pilot Managed
If you prefer to keep things simple, we can set up and add a CSS partner for you. This reduces the effort on your side and maximises the return through Price Pilot management:
- We manage campaigns end-to-end
- You benefit from our optimisation and structure
- Costs are passed through transparently
- We offer fees based on a fixed % of ad spend to ensure we deliver value proportionate with the size of the campaign.
Think of it as adding a specialist Shopping layer without increasing internal complexity.
The Price Pilot team can help you manage your account!
Put It to the Test
You don’t have to take this on faith — we encourage you to test multiple CSS partners for yourself.
We can set up a controlled rollout that demonstrates:
- Incremental impressions and reach
- Additional clicks beyond your current baseline
- No inflation in CPC or internal competition
This is not a theoretical gain — we are confident in demonstrating a measurable, observable uplift.
Learn how Price Pilot helps you proof incrementality.
A Simple Offer with Immediate Impact
For just £29.99 per month, you get:
- Access to Price Pilot as an additional CSS partner
- Increased Shopping visibility and reach
- Free setup and product review
- Google Ads structure and optimisation support
- Ongoing support when you need it
- Discounts for multiple shops or markets
Start with a 30-day trial and validate the impact yourself.
Contact us for managed service pricing.
Ready to Capture More Demand?
Every day you run with a single CSS, you’re missing incremental visibility.
Add Price Pilot. Run the test. See the uplift.
👉 Contact us to get started