Google Search
Capture high-intent demand and optimise paid search around customer value, conversion quality and commercial return.
Performance Marketing Agency
Performance marketing built around profitable growth.
Price Pilot manages measurable ecommerce acquisition across paid search, Shopping, paid social and other performance channels, with decisions driven by commercial outcomes rather than platform metrics alone.
Accountable acquisition
More spend is not the objective. More value is.
Performance marketing should answer a simple commercial question: what additional revenue and customer value did the investment create?
We use channel data, customer economics and conversion measurement to decide where budget should go, where it should not and what needs to change before further spend will create useful growth.
That means treating advertising as part of the wider ecommerce system rather than optimising campaigns in isolation.
Measurable acquisition channels
Use the channels that make commercial sense
Channel selection should follow the economics of the business, not an agency checklist.
Google Shopping
Product-led acquisition combining campaign structure with strong feeds, product data and Merchant Center foundations.
Microsoft Advertising
Extend profitable search and Shopping activity into Microsoft where the audience and economics justify it.
Meta
Prospecting and remarketing focused on ecommerce conversion rather than vanity engagement metrics.
TikTok
Use paid social where creative, audience and customer economics create a credible opportunity for incremental acquisition.
Other measurable channels
Test additional acquisition channels where performance can be measured and the commercial case is strong.
How we manage performance
Economics first. Platforms second.
Advertising platforms are powerful optimisation systems, but they do not define the commercial objective.
We start with customer value, margin, acquisition cost, payback and the incremental result the business needs to create.
Platform metrics then become inputs into that decision rather than the definition of success.
Performance principles
Optimise the commercial system, not just the ad account
Customer economics first
Use margin, customer value, acquisition cost and payback to define what good performance actually means.
Measure incremental value
Platform-reported conversions are useful signals, but optimisation should focus on the additional commercial value created.
Fix upstream constraints
Address feed quality, product data and tracking problems when they are limiting campaign performance.
Move budget with performance
Increase, reduce or redirect investment as channel economics change rather than protecting a fixed media plan.
Optimisation process
Launch. Measure. Improve. Scale.
Performance improves through an ongoing loop of testing, measurement and budget reallocation rather than a one-off campaign setup.
1
Launch
Build or restructure campaigns around the right products, audiences, objectives and measurement.
2
Measure
Track traffic, sales, conversion quality and the commercial value generated by the activity.
3
Improve
Test bids, budgets, audiences, creative, structure and product inputs to improve performance.
4
Scale
Increase investment where results remain attractive and pull back where marginal returns deteriorate.
Ecommerce advantage
Campaign performance starts before the campaign
Shopping and product-led advertising are only as good as the product data they receive.
Titles, attributes, categories, identifiers, pricing and availability all influence what platforms can understand, match and optimise.
Because Price Pilot also works with product enrichment, feeds and Shopping infrastructure, campaign management can address those upstream issues instead of treating media performance in isolation.
Connected performance
Advertising, product data and measurement working together
Product data
Give advertising platforms stronger product information to understand and match against customer demand.
↓
Campaign execution
Structure products, audiences, bids and budgets around the opportunities most likely to create value.
↓
Measurement
Use conversions and commercial outcomes to decide what to scale, restructure or stop.
When we can help
Bring us in when acquisition needs to become more accountable
The strongest engagements start with a clear performance problem or growth opportunity rather than a request to simply maintain existing campaigns.
ROAS is falling
Advertising costs are rising or returns are declining and the existing structure is no longer producing the same economics.
Spend is growing faster than profit
Reported conversions may be increasing while the commercial return on additional investment is weakening.
Shopping performance is inconsistent
Feed quality, product structure, Merchant Center or campaign segmentation may be holding back product-led acquisition.
Attribution is unclear
Platform reports disagree or the business cannot tell which channels are creating genuinely incremental value.
The account needs restructuring
Years of incremental changes have left campaigns difficult to control, measure or scale efficiently.
You need senior performance expertise
You want experienced acquisition leadership without handing strategy to a large layered agency team.
COMMERCIAL MODEL
Aligned to measurable performance where possible.
Where incremental gains can be measured reliably, commercial arrangements can be linked to the additional value created. Where that is not practical, we can work to an agreed management retainer with clear objectives and measurement.
Related service
Need help beyond campaign management?
For wider ecommerce challenges across analytics, CRM, product data, technology and commercial optimisation, Price Pilot also provides senior ecommerce consultancy.
Product data
Is product data holding your campaigns back?
Stronger titles, attributes, identifiers and feeds can improve the inputs available to Shopping and other product-led advertising channels.
Make your acquisition work harder
Tell us what you are spending, what you are trying to achieve and how performance is currently measured. We can help identify where the next meaningful improvement is likely to come from.