Distribution & Syndication
Price Pilot helps distribute and syndicate your product data across Shopping, comparison services, marketplaces and other ecommerce channels — creating more opportunities for customers to discover and buy your products.
Reach more customers
Your customers do not all shop in the same place. They discover products through Google Shopping, comparison services, marketplaces and a growing range of ecommerce destinations.
Being present across those channels can increase reach, but every additional destination can also introduce another feed, integration, set of rules and operational process to maintain.
Price Pilot helps bridge that gap. We connect your existing catalogue to the channels that matter, while managing the product data and technology needed to keep those connections useful.
Distribution services
The right distribution strategy depends on where your customers shop, how your catalogue is structured and which channels can create genuinely incremental value.
Google Shopping
Use Price Pilot as your Google Comparison Shopping Service partner, giving your products another route into Shopping while benefiting from the CSS model available in Europe.
We can support the product-data, Merchant Center and Shopping setup needed to get the service running without adding unnecessary operational work for your team.
Marketplaces
Connect marketplaces to your ecommerce platform, ERP or other internal systems so product, price, stock and order information can move between them without maintaining separate manual processes.
The goal is not simply to publish another feed. It is to create a dependable connection between the marketplace and the systems that already run your business.
Go beyond a single CSS
Using one Comparison Shopping Service does not necessarily mean you have to stop there. Multiple CSS partners can provide additional routes into the same Shopping ecosystem and create opportunities to reach customers you may not otherwise have captured.
Price Pilot can work alongside another CSS rather than requiring you to replace an existing relationship. That also creates the opportunity to measure whether additional CSS exposure is genuinely incremental.
How it works
We start with the ecommerce systems and product data you already have, then build the connections needed to make that information useful across additional destinations.
We connect to the product data already available through your ecommerce platform, ERP, feeds, APIs or other systems.
Product information is mapped, transformed and structured according to the requirements of the destination.
Products are distributed to the relevant channels, with ongoing data flows keeping the destination aligned with your source systems.
Where measurement is practical, we look at whether the additional channel creates incremental traffic, customers and commercial value.
Why syndicate?
Put products in front of customers across more relevant shopping and ecommerce destinations.
Reuse the same underlying catalogue rather than creating a separate product-management process for every channel.
Keep product, price and availability information aligned as data moves between your systems and external destinations.
Use new distribution routes to reach additional customers and identify channels that create genuine incremental growth.
COMMERCIAL MODEL
Price Pilot is designed particularly for SMEs that want sophisticated ecommerce technology and expertise without the cost structure of a large agency or enterprise integration project. Depending on the service, we often work on commission or agree a highly bespoke commercial model around what you actually need.
Our proprietary technology automates much of the data processing, integration and operational work behind the scenes. That helps us keep our pricing highly competitive while still delivering solutions that would traditionally require significantly more manual effort.
Connected ecommerce
Reaching another channel is only useful if that channel receives reliable product information. Price Pilot brings product data, feed management and distribution together, so improving the catalogue and expanding its reach do not have to be separate projects.
Data
Improve the titles, descriptions, identifiers, categorisation and structured attributes that downstream channels have to work with.
Data
Turn the underlying catalogue into reliable destination-specific feeds with the formatting, validation and automation each channel requires.
Tell us where your product data lives today and which channels you want to reach. We can help identify the most practical routes to expand your ecommerce distribution.