CSS onboarding
We help establish the Price Pilot CSS relationship and work through the practical setup needed to connect your product catalogue to Google Shopping.
Google Comparison Shopping Service
Use Price Pilot as your route into Google Shopping.
Price Pilot is a Google Comparison Shopping Service partner, helping retailers advertise products through Google Shopping while benefiting from the CSS model available to merchants across Europe.
Google Shopping through CSS
Another route into one of ecommerce's most important acquisition channels
Google Shopping puts products directly in front of people who are actively searching for what retailers sell. In countries where the Comparison Shopping Service programme operates, those Shopping ads are served through a CSS.
Price Pilot provides that CSS route for retailers that want a straightforward way to participate, while also helping with the product data and technical setup that sits behind a successful Shopping programme.
You can use Price Pilot as your primary CSS or as an additional partner alongside an existing setup where a multi-CSS strategy makes commercial sense.
FIRST MONTH FREE
Try Price Pilot as an additional CSS without paying for the first month.
If you already use another Comparison Shopping Service, we can add Price Pilot alongside your existing setup and give you the first month free. That gives you a low-risk way to see whether another CSS can create useful additional Shopping reach before committing longer term.
We can start with a controlled selection of products or a broader catalogue, depending on what makes sense for your current Shopping setup.
What Price Pilot provides
More than simply putting a CSS name on your Shopping ads
We combine the CSS relationship with the product-data, Merchant Center and ecommerce expertise needed to make the setup practical for your business.
Merchant Center setup
We can support Merchant Center account, product-source and catalogue configuration rather than leaving you to manage the technical plumbing alone.
Product data
Where your Shopping data needs work, Price Pilot can structure, enrich and maintain the information Google receives about your products.
Ongoing support
As products, feeds and account requirements change, we can continue supporting the data and operational processes behind the CSS setup.
Why use a CSS?
A different route into the Google Shopping auction
Comparison Shopping Services participate in the Google Shopping ecosystem on behalf of merchants. That creates an alternative to buying Shopping exposure directly through Google's own comparison service.
For retailers, the attraction is commercial as much as technical: the CSS model can provide greater bidding efficiency, allowing more of the advertiser's budget to compete in the Shopping auction.
The actual outcome still depends on your campaigns, products, competition, bids and wider account setup. We therefore prefer to evaluate CSS as part of the economics of the account rather than present it as a guaranteed performance uplift.
How it works
Getting started with Price Pilot CSS
1
Understand your setup
We look at your existing Merchant Center, Shopping activity, catalogue and current CSS arrangements.
2
Connect the catalogue
We establish the product-data flow needed for Price Pilot to represent your products through the CSS programme.
3
Validate the setup
Products, Merchant Center configuration and Shopping connections are reviewed before meaningful advertising spend is committed.
4
Measure performance
Once live, we can look at Shopping performance and whether the CSS arrangement is producing the commercial outcome you expected.
Multiple CSS partners
Price Pilot does not have to replace your existing CSS
For some retailers, the more interesting opportunity is not switching from one CSS to another. It is running more than one CSS alongside each other.
That can create additional Shopping exposure and gives us an opportunity to investigate whether the second route is reaching customers that the existing setup would otherwise have missed.
We treat that as a measurement question, not an assumption. Our dedicated multi-CSS service looks specifically at additional reach and how to test whether it is genuinely incremental.
Who we work with
A practical CSS service for retailers and agencies
Price Pilot is particularly suited to ecommerce businesses that want the benefits of a specialist CSS partner without adding another heavyweight technology or agency relationship.
Existing Shopping advertisers
Retailers already investing in Google Shopping that want to explore an alternative CSS arrangement.
Growing ecommerce businesses
SMEs looking for a commercially sensible route into Shopping without unnecessary complexity.
Multi-CSS advertisers
Merchants interested in adding a second CSS and understanding whether it creates additional reach.
Agencies
Agencies that want a CSS and product-data partner to support Shopping activity for their ecommerce clients.
COMMERCIAL MODEL
A straightforward, competitively priced route into Google CSS.
Price Pilot is designed to make Comparison Shopping Service access practical for ecommerce businesses of different sizes. Our technology automates much of the catalogue and integration work behind the service, helping us keep the commercial model simple and highly competitive.
Our CSS service currently starts from £29.99. If you need additional product-data, feed-management, campaign or measurement support, we can agree a wider package around the work you actually need.
Related service
Need help getting your Shopping product data into shape?
The CSS route is only as useful as the product information behind it. Price Pilot can also manage the formatting, validation, scheduling and maintenance of the feeds that support your ecommerce channels.
See what Price Pilot CSS could do for your Shopping activity
Tell us how you use Google Shopping today and whether you already work with a CSS. We can look at the simplest way to add Price Pilot to your setup.