Additional Shopping coverage
A second CSS creates another route through which eligible products can participate in Google Shopping.
Multiple CSS Partners
Create more opportunities to appear in Google Shopping.
Using more than one Comparison Shopping Service can give your products additional routes into Google Shopping — helping you explore whether broader CSS coverage can increase visibility and reach more potential customers.
More Shopping opportunities
One CSS does not necessarily have to be your only route into Google Shopping
Many retailers already use a Comparison Shopping Service to advertise products through Google Shopping. But using one CSS does not necessarily mean that every useful Shopping opportunity has already been captured.
A second CSS can provide another route for eligible products to participate in Shopping, creating additional opportunities for your products to appear when customers search.
Price Pilot can operate alongside your existing CSS rather than requiring you to replace it, allowing you to explore broader Shopping coverage without dismantling the setup that already works.
FIRST MONTH FREE
Try Price Pilot as an additional CSS without paying for the first month.
If you already use another Comparison Shopping Service, we can add Price Pilot alongside your existing setup and give you the first month free. That gives you a low-risk way to see whether another CSS can create useful additional Shopping reach before committing longer term.
We can start with a controlled selection of products or a broader catalogue, depending on what makes sense for your current Shopping setup.
Why use multiple CSS partners?
Increase your chances of being present when customers are shopping
The objective is not simply to duplicate the same activity. It is to create additional opportunities for relevant products to enter Shopping auctions and potentially reach customers that your existing setup did not capture.
More impression opportunities
Broader CSS participation can create additional opportunities for products to be shown across relevant Shopping searches.
No forced migration
Price Pilot can complement an existing CSS relationship rather than requiring you to move everything from one provider to another.
A measurable hypothesis
Instead of assuming more CSS coverage creates more value, we can measure whether the additional activity actually reaches new customers.
How it works
Add Price Pilot alongside your existing Shopping setup
The aim is to make the additional route straightforward. We work with the catalogue and systems you already have, establish the Price Pilot CSS setup and then monitor how the additional activity performs.
1
Keep your existing CSS
There is no need to remove an existing CSS relationship simply to test whether another route can add value.
2
Add Price Pilot
We establish the additional CSS, product-data and Merchant Center setup needed for the selected products.
3
Run in parallel
Both routes can operate alongside each other, creating separate opportunities for your products to participate in Shopping.
4
Measure what changed
We examine impressions, clicks, conversions and wider account performance to understand whether the additional coverage created useful incremental reach.
Impression opportunity
The goal is broader visibility, not simply a bigger dashboard number
Google Ads Impression Share measures the impressions an individual campaign or account received relative to the impressions it was eligible to receive. Adding another CSS therefore should not be treated as a guaranteed way of increasing the Impression Share percentage reported inside an existing account.
The more useful question is whether a second CSS creates additional eligible impressions and reaches customers that would not otherwise have seen your products.
That distinction matters. We are interested in increasing total useful Shopping exposure and incremental commercial value, rather than optimising a metric in isolation.
Start controlled
You do not need to duplicate your entire catalogue on day one
A multiple-CSS strategy can begin with a controlled selection of products, categories or offers. That makes it easier to establish the additional setup, understand the behaviour and decide whether broader deployment makes sense.
Price Pilot's product and campaign tooling can work with defined product selections rather than treating the whole catalogue as one undifferentiated block.
Selected products
Start with a clearly defined set of products where additional Shopping exposure is commercially interesting.
Selected categories
Focus on categories where competition, margins or existing coverage make the test particularly useful.
Scale after evidence
Expand the setup when the data supports doing so rather than assuming the whole catalogue needs another CSS immediately.
The next question
Did the extra CSS actually create incremental reach?
More impressions and clicks are useful only if at least some of them are genuinely additional. If the second CSS simply shifts activity that would have happened through the first one, the commercial value is much less interesting.
That is why Price Pilot also offers a structured approach to testing multi-CSS incrementality — comparing the additional route against a suitable baseline rather than simply looking at its standalone performance.
COMMERCIAL MODEL
An additional CSS should be easy to test.
Price Pilot is aimed particularly at SMEs and ecommerce teams that want to explore additional Shopping reach without taking on another large fixed agency cost. Our proprietary technology automates much of the product-data and operational work needed to run the service.
We keep pricing highly competitive and can agree a commercial structure appropriate to the size and scope of the setup. Where a broader service is required, we can also combine CSS, feed management, product data and measurement support.
Related service
Looking for a single CSS partner?
If you are not currently using a Comparison Shopping Service, Price Pilot can also provide the complete CSS route into Google Shopping rather than operating as an additional partner.
See whether another CSS can expand your Shopping reach
Tell us how you use Google Shopping today and which CSS you already work with. We can look at where adding Price Pilot could provide a useful additional route.