Consultation Services

Consultation Services

Best-Practice or Highly Customised?

Following best-practice isn't right for everyone.

Most Google Ads and Google Shopping accounts plateau because they stop at “good enough”. True growth comes from understanding where best-practice ends — and where tailored, data-driven optimisation begins.

At Price Pilot, we offer a free Google Ads audit and eCommerce consultation to identify where your biggest performance opportunities actually are — across Google Shopping, CSS, SEO and your wider technology stack.

Free Google Ads Audit (Google & Bing)

We start with a comprehensive Google Ads audit and Bing Ads audit — completely free of charge.

• Review of 250–400 optimisation points across campaign structure, bidding, product feeds, tracking and performance
• Deep analysis of Google Shopping performance, query structure and prioritisation
• Identification of wasted spend, missed revenue and CPA improvement opportunities
• Quantification of potential gains across revenue, ROAS and efficiency
• Clear prioritisation based on impact vs effort

This is not a generic checklist.
It’s a commercially focused Google Ads audit designed to improve performance, CPA and scalable growth.

If you're running Shopping campaigns, this also includes:

• CSS performance analysis and opportunity sizing
• Feed structure and data feed optimisation review
• Competitive positioning and impression share analysis

👉 Learn more about our CSS programme
👉 Improve your product feed optimisation

Beyond Best-Practice: Scaling Google Ads & Shopping Performance

Most Google Ads accounts follow a predictable lifecycle:

1. Initial setup – basic campaigns, tracking and Google Shopping configuration
2. Best-practice optimisation – improved structure, bidding and efficiency
3. Advanced optimisation – automation, data models, feed logic and scaling complexity
4. Reset phase – simplification when over-complexity reduces performance

The problem?
Most advertisers never move beyond standard Google Ads best-practice.

We help you go further.

Our eCommerce consultation approach focuses on:

• Identifying what actually drives profit, not just platform metrics
• Designing custom Google Shopping and bidding strategies
• Testing changes through structured experimentation and measurement
• Scaling performance without introducing unnecessary complexity

👉 Explore how multiple CSS strategies can increase reach and performance

This is where real competitive advantage in Google Shopping and paid media is created.

SEO Consultancy for eCommerce Growth

SEO is not just about rankings — it’s about capturing demand and improving organic revenue alongside paid media performance.

With 60+ years of combined experience, we provide:

• Technical SEO audits for large-scale eCommerce sites
• Content and category strategy aligned with commercial intent and search demand
• Scalable optimisation across product, category and long-tail search
• Integration of SEO, Google Ads and Shopping strategies

We focus on incremental traffic, revenue and profitability — not vanity rankings.

End-to-End eCommerce & Growth Consultation

Our consultation services go beyond Google Ads and SEO.

We provide end-to-end eCommerce and growth consulting, including:

• Data feed optimisation and product data strategy
• Analytics, tracking and attribution design
• Data science, machine learning and predictive modelling
• CRM, lifecycle marketing and retention strategy
• Business planning, forecasting and unit economics
• eCommerce operations, pricing and catalogue strategy

This ensures your Google Ads, Shopping and SEO performance is supported by the right infrastructure.

Proven Impact

We don’t rely on theory or generic best-practice. Our approach is grounded in real-world performance across Google Ads, Shopping and eCommerce platforms.

Recent outcomes include:

• +15–25% revenue uplift at stable CPA through Google Shopping restructuring
• −20–30% CPA reduction via feed optimisation and query control
• +25–40% impression share growth using CSS and multi-CSS strategies
• +10–20% conversion rate improvements through CRO and on-site optimisation

These results come from systematic optimisation, testing and scaling — not one-off changes.

Why Price Pilot?

We don’t apply generic frameworks.

We build and optimise Google Ads and eCommerce systems that deliver measurable results:

• Advanced Google Shopping and CSS strategies
• Custom bidding and optimisation frameworks
• Feed-driven performance scaling
• Integrated marketing, data and technology systems

We understand where Google Ads best-practice works — and where it doesn’t.

Get Your Free Google Ads Audit & Consultation

If you’re serious about improving Google Ads, Shopping and eCommerce performance — let’s talk.

• Free Google Ads audit (250–400 checks)
• 30-minute consultation call
• No obligation, no commitment

Understand where your biggest growth opportunities are — and how to unlock them.

👉 Book your free Google Ads audit and consultation with Price Pilot